Founder

Jake Steinfeld, Founder. Jake Steinfeld is one of the fitness industry’s reigning icons, responsible for creating the personal fitness training industry over 30 years ago. A street-smart entrepreneur, he continues to develop successful products, brands, and businesses as Chairman and CEO of Body by Jake Global ® (www.bodybyjake.com).

He is revolutionizing the training industry for the digital age with the creation of the web platform FitOrbit ® (www.fitorbit.com). FitOrbit is a ground-breaking fitness and weight loss solution that combines the irreplaceable human touch of personal training with the efficiency and affordability of the internet. Prior to FitOrbit, Jake had launched FitTV, the first 24-hour fitness lifestyle network, which he later sold to News Corp.

In the literary world, Jake’s book, I’ve Seen a Lot of Famous People Naked and They’ve Got Nothing on You! was a New York Times ® business bestseller and Wall Street Journal ® best seller. His other titles include Get Strong! Body by Jake’s Guide to Building Confidence, Muscles and a Great Future for Teenage Guys; PowerLiving by Jake, Eleven Lessons to Change Your Life; and the instructional’s Don’t Quit, and Body by Jake.

Jake’s passion and success has allowed him to make another of his dreams a reality with the creation of Major League Lacrosse ® (www.majorleaguelacrosse.com). The nation’s first professional outdoor lacrosse league, MLL is entering its twelfth successful season with teams in Boston, MA; Charlotte, NC; Chesapeake, MD; Columbus, OH; Denver, CO; Long Island, NY; Rochester, NY; and Hamilton, Ontario Canada with a nationally televised game of the week on ESPN2 and games on CBS Sports Network.

He served under Governor Arnold Schwarzenegger and Governor Jerry Brown as Chairman of the California Governor’s Council on Physical Fitness and Sports ® (www.calgovcouncil.org), with the mission of establishing California as the nation’s first “Fitness State”. Jake’s goal is to inspire kids to have a “Don’t Quit!” attitude while completing the Governor’s Challenge that requires them to be active for 30-60 minutes a day, 3 days a week for a month. In 2006, the first year of the Challenge, there were 10,000 participants but in 2011 there was a record-breaking 1,408,997 participants in the Governor’s Challenge. Another one of the council’s more successful initiatives that Jake implemented are the Spotlight Awards which honor individuals, organizations and events that positively impact the physical activity and fitness levels of California’s children. The National Association for Health and Fitness (NAHF) named the California Governor’s Council on Physical Fitness and Sports as State Council of the Year two times in a row recognizing Jake’s leadership in promoting health and fitness as a model for the country.

Utilizing the model he developed in California, Jake looks to replicate that success on a national level as the Chairman of the National Foundation for Governor’s Fitness Councils (www.nationalgovcouncil.com) which supports state councils by providing fitness centers to schools across our nation.

Ahead of the trends, Jake continues to utilize evolving media, an entrepreneurial spirit and a commitment to philanthropy by providing hope and solutions to help transform people’s lives.